Hear from users just like yourself.

Zubi has become an invaluable tool for the NPD team. We use Zubi daily to manage our ongoing technical projects and development. Initially there was a big workload (but Zubi assisted with their student link-up scheme) with building our internal ingredient database, but now we have developed a Single Source of Truth (SSoT) for all our product information.

Using Zubi as our SSoT has allowed us to generate new product formulations, create NIPs and food labels much more quickly. We have had a significant reduction in risk (less error-prone) and corresponding considerable efficiency improvement. It has also impacted positively on auditing; especially around nutritional information queries.

Zubi has proven exceptionally useful for product variation during the development stage, assessing quantity and ingredients effect on nutritional outcomes. Version control is made easy with the Corporate Plan allowing us to effectively store the developmental recipes of a product, making it easy to identify the decision-making process in NPD. Version control has also significantly improved existing recipe documentation as seasonal changes are regularly made to some current products.

Zubi provides amazing customer service. They responded quickly and professionally on any technical questions and provided us with assistance through the phone or via emails. The Zubi team values our feedback and are flexible about modifying their platform specifically for us.

Our technical department love to work with Zubi.

Prolife Logo

We were searching for a food label calculation system to replace our in-house spreadsheets that needed upgrading. We came across Zubi Ltd and found that the online system had most of the capabilities that were on our list of requirements. It was great to see that Zubi was a NZ based business and that the team at Zubi already had a wealth of experience working with the FSANZ regulations.

We worked closely with the Zubi team to get extra technical enhancements added to the software so we could ensure our processing conditions were reflected in the results which Zubi outputs. After testing and cross checking we were confident Zubi gives us the correct detail every time.

Zubi Ltd were able to take a huge amount of ingredient data from our current system and seamlessly upload it into our Zubi.co.nz account saving us a lot of time. The intuitive way that Zubi works has made it easy for our Technologists to get to grips with the new system. Zubi is a vast improvement on our old system and it’s difficult to see a future without Zubi now!

Griffins Logo

Zubi was a life saver. We needed a tool to allow us a very quick way of creating a lot of compliant labels. Zubi was the perfect fit. With the help of their "student link-up" we had help from upcoming and recently graduated Food Technology students from Auckland University, to assist us with our data input and formulation. Zubi was there from start to finish, and taking the changing deadlines in their stride. We were very pleased with the efficiency and ease the students used the software to be able to do our labels for us.

Since this project we have enjoyed the perks of being a Zubi user. It is so easy to use. We can easily track what ingredients are in what products, allergen statements are automatically created for products based on the ingredients and we can easily create multi-level products within the system giving us the nutritional information we need. So much stress saved on risk aversion and streamlining our processes.

Having a cloud-based SaaS, allows us to be able to have our data anywhere, anytime. We are not bogged down to just one computer which suits our innovative company.

Eat My Lunch Logo

The clever, user-friendly software solution called Zubi came to our attention at exactly the right point in a very complex project that required. The result? Hundreds of back of pack labels were developed over the space of a year, ensuring every product we tested in market was 100% legit with all the right FSANZ requirements. It really helped us to manage the information we needed to display, ensuring that the technical information was correct. Thanks to the team at Zubi for being there to help when we needed.

Foodstuffs Logo

“We have enjoyed working with the Zubi team and getting our labels sorted. We started off as a Casual customer but soon realised Zubi could meet our complex labelling needs across all our branches. In a nutshell what Zubi has provided is an online system with which we can easily manage and store data for all our products’ labels. This is now an essential piece of our production department and a key to streamlining our processes, not to mention it took lots of stress out of our expansion plans.

Zubi gives you the ability to easily create product formulations and manage critical information associated with it (such as Allergens and Qualifiers). Once we had loaded in our ingredients, Allergen statements were automatically generated for us so we only had to worry about cross contact processing to add to the statement - an easy click of the mouse.

The other big thing contributed by Zubi is that it took care of our compliance issues practically in one go. Having the ability to easily access your labelling data is critical when it comes to handling any regulation updates or potential issues.

Having the ability to also print from the system just adds the ease of use for us and make the whole process of labelling that much better. We would highly recommend Zubi to everyone. They really understand and listen to your needs.”

Huckleberry Logo

Prior to using Zubi, I felt like throwing my laptop out the window at least a hundred times. I just couldn’t get on with the nutritionals, or getting my head around the jargon. Now it's so easy.

Wild Game Logo

When working with healthy products, understanding nutritional outcomes of our products recipe is critical to development. Zubi makes this whole process simple and easy. We develop our recipes using Zubi to understand the theoretical outcomes of the nutrition and make adjustments to be able to make the claims we are aiming for. It also saves us money on lab testing as we understand the theoretical outcomes first (especially relating to knowing vitamin and mineral content). Going back to work on a product later, is even easier as we don’t have to start from scratch each time.

We are continually noticing improvements to the software. The team really listens to feedback and answers questions. The affordability of Zubi is another strong point. Everything about it is so simple and easy. Love using Zubi!

Hemple Logo

Zubi has streamlined our food labelling procedure into a quick and simple process. It’s saved us time on NIP calculations, allergen checks, recipe adjustments and design so our NPD team can focus on new delicious flavours. Zubi gives us the ability to have information on hand and confidence in our labelling for the New Zealand & Australian markets.

We highly recommend Zubi to anyone in the food industry.”

Dads Pies Logo

“When looking for a good system for our food labelling, we were so pleased that a New Zealand based company came out at the top of our short-list. Our choice has proven to be an excellent one because Zubi has many advantages. Being online and accessible from anywhere means no software to download or upgrade and no having to remember to back up. It is so convenient and our data is safe. What a relief! The screen layouts are clean and clear. Zubi makes it easy to handle the ingredients we manufacture ourselves. A simple tick of a box converts our intermediate products into ingredients for use in our final products. Allergens are taken care of in a way that is reassuringly accurate. The corporate plan is a great fit for us, because we have so many different products. Zubi lives up to its name of being sensational, but as with any software there is much more that can be done and I can’t wait to see the next useful improvements the Zubi team add as we head into the future.”

Cake Concepts Logo

“For years I have been all over the show using different software and sites to cross check the nutritional labels to ensure I have everything correct. Now thanks to Zubi I am able to have everything I need in one system, generating a label which I know I can trust as being suitable for the New Zealand market. Zubi you have made my life so much easier!!! Highly recommend as this system is super easy to use, with extremely helpful staff. Two thumbs up.”

Brooke Peterson Loaf
Loaf Logo

I first started using Zubi a few months ago and now could not do with out it. Zubi saves me time by making it easy to add my own products, customise recipes and print labels. My food tech can then access my recipes to double check that I have entered everything correctly ensuring no costly mistake before launching.”

Hell Pizza Logo

“We really enjoy using Zubi, as it makes it easy to calculate nutritional data. It’s great for product testing and playing around with recipes; and being able to see the immediate changes and effects on nutritional outcomes is awesome. Being able to save and keep our recipes on record is very helpful. The whole Zubi team are very helpful, with great service and assistance for any element of Zubi use.”

Hell Pizza Logo

“I really love using the new version of Zubi; its easy, very user friendly and makes doing my new product development very convenient. The other big positive of working with Zubi for my food labelling needs, is the support. Cathy and the team at Zubi are always on hand to answer questions and assist with using Zubi.”

Rebecca Rolls Thoroughbread
Vetro Logo

“Zubi is beyond easy to use! The cloud-based nature of the software just makes things so easy, we can log in anywhere, anytime. Our efficiency is maximised using Zubi, as we can conveniently move to suit aspects of producing our products, not hampered by being tied to one electronic device. The ease of which we can edit our products helps us to keep on top of our nutritional information and compliance. It’s very cost effective for trialing new products with a casual subscription and we get great support from the Zubi team. Loving the kiwi-owned and operated, proud to support local.”

Tim Jones Kilo/Cigana
Vetro Logo

“Using Zubi as part of my studies at Massey, made project work much more efficient and I could rely on the calculations to reflect the food product's content. The software is easy to use and the Zubi team were on hand to help with any questions about technical aspects of food labelling requirements. Zubi was easily adapted to real world applications, when I used it for my part-time job as a food technologist at a manufacturing company.”

Margie Hunt, Post graduate Food Tech Student at Massey University
Vetro Logo

The best thing about the Zubi Food Labelling system is their great customer service. Cathy and her team are friendly and helpful, quick to respond and always have the answers to what you’re looking for. Highly recommended!”

Kids HQ logo

“The laws and requirements around labelling continue to get more complex and rigorous. Zubi provided a platform capable of generating the full range of nutritional information we were seeking for our products - and saved many hours had we been forced to do it manually - (the free online calculators are too basic and didn’t have the range of information we were seeking). And as a bonus you get Cathy and the Zubi team, who were amazingly helpful (and quick) with their advice and problem-solving help.”

Littlebird logo

“We love that Zubi helps to mitigate the risks associated with labeling. It’s a great tool that allows us to control the risk, instead of using clunky spreadsheets that can be inherent in errors. A fantastic feature is how it captures and tracks allergens from the recipe we create. The reports produced are a great way of presenting nutritional data.”

Greenmount logo

“When Couplands Bakeries Ltd needed to replace our existing Nutritional and Ingredient Listing database and label generator our search for a replacement found Zubi. We wanted a product that was flexible to our unique bakery demands, future proof, easy to use and cost effective. We spent many hours’ trialling two products one of which was Zubi and the other an Australian based product, with various scenarios to test how these leading labelling products would perform. As a result we chose Zubi as our preferred supplier. Throughout the process of trialling, Zubi’s Cathy McArdle was extremely helpful and willingly gave up her time to work us through the features of Zubi and how to maximise them for our needs, including a visit to our site so she could understand our business fully. Zubi also went to great lengths to accommodate our demands for features that we wanted eg “Where are” reports. We were able to upload ingredient and recipe information into Zubi with ease. Now that we have most of our information in Zubi we are now truly seeing the benefits and has confirmed to us Zubi is an excellent product that allows us to have information on hand, confidence in our label accuracy and ease of use. I have no hesitation in recommending Zubi as a business to partner with and we have greatly appreciated the support that Zubi gave in ensuring the changeover to Zubi was as efficient and pain free as possible. ”

Couplands Logo

“Having integrated using Zubi at most of our retail stores, we couldn’t be happier with the software and service. The updated Zubi 2.0 is quick and easy to use; and it was simple to train up staff at multiple stores how to use the new version. Having the nutritionals worked out for you makes labelling very easy. We would highly recommend Zubi to other importers."

Vetro Logo

“Came across Zubi from research on the net. Brilliant, easy to use system, backed up by expert, friendly, efficient customer support. Highly recommended. Ideal for any food business."

Just blend Logo

“Zubi is an amazing nutritional tool to use. As a busy catering company, we love that we can update our recipes online, anytime we need to. It takes the stress out of needing to stay on top of labelling, declaring allergens, ensuring that we have formatted everything correctly. Everything about Zubi makes it easy to use and we would recommend it to anyone in the food industry. Additionally the personal support from Cathy and her team is great."

Montana Catering Logo

“Very easy to use, very simple. Will use it again; as for someone like me who isn't a food technologist, it was fantastic. Making our recipe was no hassle and listings were taken care of. Having the ability to manipulate the printed label size was also a blessing and they looked great when printed out. Price was really good! When first starting out, you don't want a high barrier to entry. Zubi's a breeze."

Corrine Sellers, All Plant Based

“As a new business to the NZ food industry we were looking for a professional company to help us with our food labelling. Through Cathy, we started using the online resource Zubi (Sensational Food Labelling). It is fantastic and just what we were looking for to help us create our nutritional labelling information. We found Zubi to be simple and straight forward to use, providing us with exactly what we needed. I would certainly recommend this company to anyone either looking to start in, or currently operating within the NZ food industry."

Richard Hains, The Gourmet Cottage
The Gourmet Cottage logo

“I have enjoyed learning how to use Zubi in the last few months, which has assisted us by making it easier and quicker to work out nutritional panels for product development. Cathy has been of great assistance with explaining how to use Zubi, and with any issues we have had. I would recommend other food manufacturers give Zubi a go.”

Pure Delish logo

“We love that once you are shown the process, the software is very straightforward and easy to use. It’s great having somewhere to store recipes safely and have access to them, whenever you need to edit them. Having the ability to put in new formulations when updating products saves us time and effort. Love the low cost. Zubi has been an extremely useful tool for us.”

Huffmans Logo

"We couldn’t be happier with Zubi. Cathy has been terrific to work with and is always very helpful. It has been wonderful to have our label needs taken care of by such easy to use software. The website is also great, helping to explain how easy to use Zubi is.”

Te Mata Figs logo

“Zubi is fantastic to use! We love that Zubi does exactly what we want it to do. It makes labels easily and professionally. Nutritional calculations are a breeze and we have never had any hassles using it. ”

Colonial Bacon logo

“Zubi is simple and easy to use which is brilliant for us as we don’t use Zubi too often and I find I can jump on the application anytime and navigate my way around with ease. Cathy has been an enormous support helping to get us up and running and her ongoing help and guidance is always appreciated. Zubi has given us the freedom and flexibility to create our own labels and nutritionals, which is really helpful when developing new products, especially as we can trust the Zubi Application to ensure all the technical & legal requirements are met.”

Living Foods logo

“Being new to the food production industry we were clueless when it came to the labelling and nutritional panels so were very excited when we discovered Zubi. Not only did it save us loads of money it allowed easy access to change the panels when required which was extremely necessary when experimenting with new recipes. The more we used it the quicker and easier it became and we found Cathy very supportive and informative when requiring further advice with the more complex recipes. We will definitely be using Zubi for our upcoming products and would highly recommend it to anybody that requires labelling their product.”

Get Real Food Ltd logo

“For the past weeks I have been google searching for more information to go on a label. I would write bits and pieces from nearly every website I visited. I wasn't satisfied with my find so I kept on searching till I couldn't find anything new to add to my already long list of confusing details. Just to be certain that there's absolutely nothing else to add, I did one more search. Suddenly I was filled with new energy, I found exactly what I was looking for. I read and re-read everything about Zubi and was so happy. What a blessing to have found Zubi. I hate to think what will happened if I haven't found you.”

Marina Fidow, CocoNiu

“I'm a fan of Zubi because I know it's accurate, reliable and recognised in the New Zealand food industry. I am confident that because Zubi is backed by Cathy McArdle of McFoodies I trust my labels will be recognised as compliant. I find the system easy to use and Cathy is always available if I ever need help. Highly recommended.”

Culleys logo

“I have used Zubi a number of times for the labelling of my products. I have found it a fantastic tool and would highly recommend it. Although it took a while to understand the process, Cathy and the team at Zubi were incredibly helpful and approachable. The end result is trustworthy information in an easy to use format. What’s more for a small business owner this is a very affordable alternative.”

Angel Food ltd

“Because we import from the US we need to overlabel all our retail packs before we sell in New Zealand. We were very happy when we found Zubi because we just put in the nutrition facts values from the US label and Zubi instantly creates the NZ one in the right format. We then print back-of-pack labels directly from the website and can change the size if we are putting labels on the small packs. And with Zubi being web-based we can get our ingredients checked by a labelling consultant without having to email files back and forth. Zubi was perfect for us, and even better we only pay when we need a new label.”

International Foods ltd

“Ceres uses Zubi to calculate the information we need to add to our retail labels, and increasingly to hold data about our products and ingredients. Before we started using Zubi we had a paper based system to gather the data from suppliers and manufacturers. We couldn't always easily find the data used to calculate NIPs, ingredient lists etc and we had the potential to miss important detail like allergens coming from cross contamination. Now that we are putting all our new products through Zubi we can be sure our results are correct and we can track back to the source ingredients a lot faster. We love that Zubi is online so we can access it any time from any where. And then as Zubi adds extra functionality we know we always get the latest version and don't have to pay for an upgrade.”

Ceres Ltd

“I recently launched a new gluten free and Paleo snack food business and was recommended to Zubi by Cathy at McFoodies to create my nutrition panels. The team at Zubi were super helpful and were available any time to help with any questions I had. Once I got the hang of it, Zubi was easy to use and I was able to generate my own nutrition panels easily and quickly. I also saved a lot of money generating these myself, which was really important as a small start up business. I would highly recommend Zubi and will be using it again!”

Forage and Graze ltd

“We have been using Zubi for 2 years. It is a really great live system especially as you can change, alter, add, and edit recipes and ingredients very easily and it instantly changes. It is a very user friendly system which has great support. I would recommend Zubi to anyone in the food industry who would like to enhance and stream line their label systems.”

Simply NZ Ice Cream logo

“Thank you so much for developing Zubi!! As a newbie to the food industry, developing a range of products was always going to be a difficult task for me, especially when it came to displaying Nutritional Information and completing Label Compliance. I really had no idea what I was doing, but thanks to Zubi and your friendly support team the task of inputting ingredients, formulations and creating finished products was made so much easier! The online support material was clear and concise, it took me on a step by step journey and made the process less difficult. Zubi was able to automatically calculate everything for me, much easier than creating a home made Nutritional Table in excel and not knowing if I was calculating everything correctly. Once the product was finished Zubi was able to create a very professional label that I handed over to my Graphic Designer and he was able to design my back label within minutes, rather than hours. The really great thing Zubi is that if my recipe changes it's really easy to go back to Zubi and make the necessary changes and create a new label without incurring any additional fees. It's fantastic to see an online tool like this be so readily available, providing maximum flexibility to business owners and reducing the cost of compliance!”

Ripe relish logo

“For years I have struggled with calculating labelling reports. I have always procrastinated when needing to do them, much to my packaging designers distress as it always held things up and I never felt 100% sure that they were correct. So when I tried Zubi for the first time it was - WOW this system is so easy, I like it! Cathy helped me with the first one but the programme is so easy & clear to understand anyone can use it. The layout is easily to follow & I can go in any time night & day to change information around & it recalculates it instantly. The layout is perfect for my designer to follow, overseas distributors who require Product specifications & the almighty AQUIS. Just Easy!”

Herb and Spice Mill logo